Shop Niagra

Our founder, Bill Cutler, is what you could call an obsessive tinkerer. As a champion of water conservation long before it was cool, that obsession often turned to the showerhead. “Why should something so simple be so wasteful?”

That curiosity soon grew into an all-consuming quest to build the greatest water-saving product in history. Bill quickly began to accumulate dozens, even hundreds, of showerheads in his home garage to explore their inner-workings. All that tinkering paid off in 1977, when he developed the first Niagara showerhead—a watershed moment in every day conservation.

Forty years later, that scrappy, one-man operation has grown into a multi-million-dollar organization. The Niagara name has become synonymous with innovative conservation for a growing customer base of utility companies, government leaders, energy management officials, and eco/cost-conscious homeowners and developers.

Today—as climate change, population growth, and record droughts present an unprecedented strain on our water supply—we are more obsessed than ever. Niagara is doubling down on our purpose and pushing our technology to invent new ways for our customers to conserve water without sacrificing performance.